Although running your own blog as a way to promote your business can be a very smart move, there are plenty of ways to get it wrong. And sometimes this can have an adverse effect on your brand in more ways than one. Okay, there is little doubt that blogging can also be a lot of fun and if you get the mix just right, wonderful things can and will happen. But when you look at a successful blog, do you think that the blogger behind this awesome micro diary managed to do this just with a little hard work and a lot of good luck? You can bet your bottom dollar that an awful amount of planning and detail has gone into this. Our short article will not guarantee that you can emulate your blogging peers to achieve similar success, but it will help you to get your first one up and running without too many problems.
Stay True
Your very first blog should be the product of your own desire and not an attempt at copying something or someone else. If you can grasp a totally original concept at the same time, then all the better, but be honest and passionate above all else. Even if you are essentially rehashing other people’s thoughts, at least put your own spin on it and see if this flavour shines through. Your opinion is really what is going to make your blog stand out and if you don’t have a strong one, you will probably fail pretty quickly.
Originality Again
Your content needs to be both fresh and original, and that means you should never really try and copy something that has already done the rounds. These guys have probably worked hard to find a new slant, so do not rain on their parade. If you can start off small with regards to your content, you can start to build up and pretty soon people will be copying you, if you let them! If you are using other material to base your content on, remember to paraphrase and cite the sources each and every time. Otherwise you could be looking at a lawsuit that renders you jobless and even homeless, no kidding!
Research Matters
In order to be taken seriously, please at least do some homework on the topic. Check out your peers and you will soon find some very clever wordsmiths who have been doing this for years. See if you can spot any formulas and make as many notes as you feel comfortable doing. There are many famous bloggers who can inspire you onto greater things, so treat this as an education and these guys can be your teachers!
Writing Style
Style is the difference between an okay blogger and a truly great one, and your own way of writing will need to change. Try to adopt a style that suits your target audience and work form there. If you are writing for a Carpets Toronto based audience, try to avoid preaching and communicate in a conversational tone.
And…Blog!
Okay, you’ve seen how not to get started, and so we’d suggest you crack on and let us know how you are doing in a few months!
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